About Us
Redefining Broadcast
Kairos Radio & Television was created to help organisations move beyond generic ads and random airtime buys. We believe broadcast should do more than fill a slot; it should earn trust, carry clear messages and support the real work your organisation is doing on the ground.
Rooted in KwaZulu-Natal and working across South Africa, we design campaigns that plug directly into real listening and viewing habits – from township taxis and rural kitchens to city living rooms and commuter trains. Our team brings experience in campaigns, public service, education projects and media, turning complex briefs into simple, memorable radio and TV moments that people can repeat and share.
The Thinking Behind Our Broadcast Work
Kairos Radio & Television & the Kairos Engine
Kairos Radio & Television is part of the wider Kairos Media Group – a communications and learning engine inside the CATIMCO Group that supports campaigns, education projects and organisational change across sectors. This means our broadcast work is always grounded in real delivery: communication, service, reporting, stakeholder engagement and leadership in complex environments.
For our partners that means:
2. Formats, scripts and story structures that your team can adapt and reuse in future waves, instead of one-off creative that disappears after flighting.
3. Radio and TV that support digital, print and field projects already in motion, so your message sounds consistent whether people see it, hear it or experience it in person.4. Confidence that your broadcast work is joined up with overall strategy, not drifting between suppliers, stations or disconnected channels.
Viroshen Chetty is the CEO of Kairos Radio and Television, the digital and innovation studio of the Kairos Media Group, and an integrated communication strategist. He helps organisations turn complex ideas and scattered content into clear narratives and digital journeys that people can actually follow.
Drawing on experience in media, education, public service and election campaigns, as well as extensive experience working on apps, dashboards and EdTech, Viroshen designs solutions that are both creative and operational. His work bridges strategy, storytelling and technology: from message frameworks and scripts to AI-assisted content workflows, simple interfaces and tools that teams can use in real time.
Known for his editorial eye, systems thinking and calm, analytical approach, Viroshen leads Kairos Radio and Television with a focus on clarity, ethics and measurable impact. Under his leadership, Kairos Radio and Television acts as the digital engine for the group and its partners, helping public institutions, political organisations, NGOs and brands communicate more clearly, experiment safely with new technology and build communication systems that last.
Our Commitment
Broadcast Built for Performance and Trust
At Kairos Radio & Television, our commitment is simple: create broadcast work that respects people’s time, strengthens their trust in your message and supports the real work your teams are doing on the ground. Whether the focus is elections, public information, youth programmes or brand campaigns, we combine local insight with practical design to help organisations improve step by step.
We pay attention to language, tone, representation and placement – avoiding stereotypes, confusion and cheap sensationalism – so every spot, live read or insert feels honest and aligned with your values. From first brief to post-campaign review, we treat airtime as a shared public space that must be used carefully and responsibly.
FAQ
Frequently Asked Questions
We know that choosing a broadcast partner is about more than rate cards and production reels. It is about relevance, follow-through and trust. Here are some of the most common questions organisations ask when they first meet Kairos Radio & Television:
Yes. We can support creative only, media only, or a fully integrated brief – but our strongest work comes when we handle strategy, scripting, production and station planning together, so the message and the media plan stay aligned.